Dr. Paul Mensah Agyei

Dr. Paul Mensah Agyei is a Senior Lecturer in the Department of Business Programmes, College of Distance Education, University of Cape Coast, Ghana. He holds a PhD in Business Administration (Marketing) from the Ghana Institute of Management and Public Administration, an MBA from Kenyatta University, a Postgraduate Diploma in Education, and a Bachelor of Management Studies from the University of Cape Coast. His research interests span service quality management, positioning strategies, market orientation, distance education, brand management, business-to-business management, and sustainable marketing. Dr. Agyei has published extensively in reputable international journals, including Industrial Marketing Management, PLoS ONE, Cogent Social Sciences, Cogent Business & Management, and the International Review of Research in Open and Distributed Learning. He has been a recipient of multiple research grants, delivered papers at international conferences in Europe and Africa, and earned recognition such as the Best Paper Award at the 8th Global Business Research Conference in Italy. Beyond teaching and research, he serves as a reviewer for leading journals and actively contributes to outreach, professional bodies, and academic committees, reinforcing his commitment to advancing scholarship and practice in marketing and education.