Prof. (Mrs.) Gloria Kakrabah-Quarshie Agyapong
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Prof. (Mrs.) Gloria Kakrabah-Quarshie Agyapong

Professor · Senior Member

🏛 Department of Marketing and Supply Chain Management

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About

Gloria K. Q. Agyapong is a Professor of Marketing and Strategy in the Department of Marketing and Supply Chain Management at the University of Cape Coast, Ghana. With over 15 years of academic and research experience, she brings a multidisciplinary background in marketing, monitoring and evaluation, supply chain innovation, virtual mobility and sustainability, anchored in a commitment to systems thinking and institutional capacity development. Prof. Agyapong holds a PhD in Business Administration, an MBA in Marketing, and an MSc in Monitoring and Evaluation, and a Bachelor of Management Studies, reflecting her deep expertise in performance measurement and organisational assessment. She has been involved in multiple international, transdisciplinary projects focused on building institutional resilience and entrepreneurial capacity in African universities, including the DAAD-funded BET-Ghana Project, the BAIN negotiation and digital inclusion initiative, and ART4DEV, which promotes applied research and sustainable development.  Prof. Agyapong’s recent research explores total quality management, service quality management, monitoring and evaluation, circular economy practices, and digital transformation in African enterprises.

Focus & expertise

Specializations

Monitoring, Evaluation and Quality Management Service Quality Management Total Quality Management Virtual Mobility

Academic interests · number = colleagues who share it

Service Quality Management3 Sustainablity Marketing Total Quality Management in Higher Education

Recent activity

🧪
Project Aug 2026

Applied Research and Teaching for Development in Africa, Ghana, Tanzania, Kenya, And Germany

🧪
Project Aug 2026

Meaning-Making Research Initiatives (mri): Ghana and Kenya

🧪
Project Aug 2026

Ecohub – Knowledge Sharing for Sustainable Entrepreneurship Project, Ghana

🧪
Project Aug 2026

Eu-Ghana Pact for Skills: Integrated Action on Green Jobs and Skills Project

📅
Conference Jul 2026

Vice Chancellors Ghana Second Bi-Annual Conference on Higher Education

Background

🎓 Education & qualifications

Doctor of Philosophy in Business Administration

Open University Malaysia

2017

Master of Business Administration in Marketing

University of Cape Coast

2009

Bachelor of Management Studies in Business and Management

University of Cape Coast

2004

★ Career & positions

Head of Department

Department of Marketing and Supply Chain Management

Feb, 2022 to Aug, 2026

Academic Advisor

Department of Marketing and Supply Chain Management

Aug, 2025 to Aug, 2025

Teaching & projects

Projects

🧪

Eu-Ghana Pact for Skills: Integrated Action on Green Jobs and Skills Project

Head of Pilot Department

July 2025 - Present

🧪

Ecohub – Knowledge Sharing for Sustainable Entrepreneurship Project, Ghana

Co-Project Leader

March 2025 - Present

🧪

Meaning-Making Research Initiatives (mri): Ghana and Kenya

Co-Investigator

August 2024 - Present

🧪

Applied Research and Teaching for Development in Africa, Ghana, Tanzania, Kenya, And Germany

Project Team Member

September 2023 - Present

🧪

BAIN PROJECT

COUNTRY COORDINATOR

August 2020 - Present

🧪

BET GHANA PROJECT

PROJECT TEAM MEMBER

September 2019 - Present

Publications 51 works

ORCID 0000-0001-6233-6747 →

2026

Supplier development and sustainability performance of cocoa agribusinesses in Western-North Region Ghana: the role of firm ambidexterity and operational efficiency

Lawrence Kusi, D. Agyapong Agyapong, Edmond Yeboah Nyamah, Gloria K.Q. Agyapong et al.

Journal of Agribusiness in Developing and Emerging Economies · Article · Source: OpenAlex

2025

Implications of circular economy practices for firms in the integrated waste sector

Daniel Agyapong, Gloria K.Q. Agyapong, Daniel Ofori, Osman Light et al.

Frontiers in Sustainability · Article · 6 citations · Source: OpenAlex

Exploring the necessity of TQM practices for enhancing sustainability performance of manufacturing firms

Daniel Ofori, Gloria K.Q. Agyapong, Selorm Buertey Buer

Journal of Manufacturing Technology Management · Article · 4 citations · Source: OpenAlex + ORCID

Green Political Market Orientation and Environmentally Conscious Voters: The Moderating Role of Political Cynicism

Derrick Nukunu Akude, Gloria K.Q. Agyapong, Prince Yao Amu

Global Studies Quarterly · Article · Source: OpenAlex

The Moderating Role of Seamless User Experience in Omnichannel Marketing and Customer Retention: A Technology Acceptance Model-Based Study in Emerging Markets

Derrick Nukunu Akude, Gloria K.Q. Agyapong, Gladstone Atuwo, Nana Emmanuel Opoku et al.

Journal of Information Systems Engineering and Business Intelligence · Article · Source: OpenAlex + ORCID

2024

Sustainable procurement practices and sustainable performance: evidence from small and medium-sized manufacturing enterprises in an emerging economy

Gloria K.Q. Agyapong, Richard Kofi Opoku, Alfred Asiedu, Stephanie Efua Frimpong

International Journal of Procurement Management · Article · 14 citations · Source: OpenAlex

Precursors of circular economy practices

Daniel Agyapong, Gloria K.Q. Agyapong, Stephanie Efua Frimpong

Cleaner Environmental Systems · Article · 10 citations · Source: OpenAlex

Implications of Monitoring and Evaluation Systems for SMEs in some Selected Metropolis in Ghana

Daniel Agyapong, Gloria K.Q. Agyapong, Bernard Agyei-Poku

Journal of Business and Enterprise Development (JOBED) · Article · 6 citations · Source: OpenAlex

Nexus between customer relationship management dimensions, customer involvement and customer retention: a mediation analysis in Ghana’s hotel industry

Richard Kofi Opoku, Gloria K.Q. Agyapong, A. Alhassan

Journal of Hospitality and Tourism Insights · Article · 6 citations · Source: OpenAlex + ORCID

SERVICE QUALITY PERCEPTION AND BEHAVIOURAL PURCHASE INTENTION IN HOTELS: A MEASUREMENT INVARIANCE OF COMPOSITE (MICOM) APPROACH

Derrick Nukunu Akude, Gloria K.Q. Agyapong, Badar Alam Iqbal

International Journal of Professional Business Review · Article · 1 citation · Source: OpenAlex + ORCID

Contemporary Marketing Practices in Africa: Challenges and Success Factors

Gloria K.Q. Agyapong

Management for professionals · Book-chapter · Source: OpenAlex

2023

Sustainable manufacturing practices and sustainable performance: Evidence from Ghana’s food manufacturing sector

Richard Kofi Opoku, Edmond Yeboah Nyamah, Evelyn Yeboah Nyamah, Gloria K.Q. Agyapong et al.

Cleaner Logistics and Supply Chain · Article · 38 citations · Source: OpenAlex

Customer relationship management practices and organisational performance of commercial banks in Ghana: a mediation analysis

Eric Gonu, Johnson Okeniyi, Gloria K.Q. Agyapong

Journal of Financial Services Marketing · Article · 7 citations · Source: OpenAlex + ORCID

Sustainable procurement practices and sustainable performance: evidence from small and medium-sized manufacturing enterprises in an emerging economy

Alfred Asiedu, Stephanie Efua Frimpong, Richard Kofi Opoku, Gloria K.Q. Agyapong

International Journal of Procurement Management · Article · 7 citations · Source: OpenAlex

CSR and Community Development: A Focus on Firms in the Extractive Sector in Africa

Peter Ansu‐Mensah, Kojo Kakra Twum, Gloria K.Q. Agyapong, Richard Kwame Nimako

CSR, sustainability, ethics & governance · Book-chapter · 5 citations · Source: OpenAlex

Public Service Advertising and Celebrity Endorsement in Ghana

Christina Appiah-Nimo, Daniel Ofori, Gloria K.Q. Agyapong, Kojo Kakra Twum

Palgrave studies of public sector management in Africa · Book-chapter · 1 citation · Source: OpenAlex

Dynamics of Final Year Students’ Entrepreneurial Inclination: Does Understanding of Entrepreneurship Matter?

Gloria K.Q. Agyapong, Kojo Kakra Twum

Book-chapter · Source: OpenAlex

Marketing Strategies and Performance of Second-Hand Spare Parts Dealerships: The Role of Environmental Dynamism

Gloria K.Q. Agyapong, Francis O. Boachie-Mensah, Kojo Kakra Twum

Productivity Press eBooks · Book-chapter · Source: OpenAlex

2022

Financial literacy, access to digital finance and performance of SMEs: Evidence From Central region of Ghana

Stephanie Efua Frimpong, Gloria K.Q. Agyapong, Daniel Agyapong

Cogent Economics & Finance · Article · 102 citations · Source: OpenAlex

Prioritizing zero-waste performance and green differentiation advantage through the Prism of circular principles adoption: A mediated approach

Ebenezer Afum, Yaw Agyabeng‐Mensah, Charles Baah, Gloria K.Q. Agyapong et al.

Journal of Cleaner Production · Article · 37 citations · Source: OpenAlex

The impact of organisational capabilities on the performance of small- and medium-sized enterprises (SMEs)

Joshua Ofori-Amanfo, Samuel Wunmalya Akonsi, Gloria K.Q. Agyapong

European Business Review · Article · 25 citations · Source: OpenAlex

Internal Marketing Communications in Ghana’s Public Sector: Conceptualisations and Extension

Gloria K.Q. Agyapong, Daniel Ofori, Christina Appiah-Nimo

Palgrave studies of public sector management in Africa · Book-chapter · 2 citations · Source: OpenAlex

HIGH-IMPACT WEATHER (HIW) FORECASTING IN GHANA: CHALLENGES AND PROSPECTS OF THE NOWCASTING SATELLITE FACILITY (NWCSAF) FOR IMPROVED EARLY WARNING AND DECISION-MAKING

Jeffrey N. A. Aryee, Maureen A. Ahiataku, Kwesi Twentwewa Quagraine, Patrick Davies et al.

Preprint · 1 citation · Source: OpenAlex

Marketing Communications During a Pandemic: Perspective from a Developing Country

Gloria K.Q. Agyapong

Palgrave studies of marketing in emerging economies · Book-chapter · 1 citation · Source: OpenAlex

Trade Fairs and Exhibitions in the Ghanaian Public Sector: Meaning, Relevance, and Requirements

Gloria K.Q. Agyapong, Osman Light, Kojo Kakra Twum

Palgrave studies of public sector management in Africa · Book-chapter · 1 citation · Source: OpenAlex

Analysis of Socio-Demographics of Necessity-driven Entrepreneurs in Selected Cities in Ghana

Daniel Agyapong, Paul Jones, Rosemond Boohene, Gloria K.Q. Agyapong et al.

Journal of Business and Enterprise Development (JOBED) · Article · Source: OpenAlex

2021

Intention to Vaccinate against COVID-19: a Social Marketing perspective using the Theory of Planned Behaviour and Health Belief Model

Kojo Kakra Twum, Daniel Ofori, Gloria K.Q. Agyapong, Andrews Agya Yalley

Journal of Social Marketing · Article · 45 citations · Source: OpenAlex

Enhancing Public Sector Quality Performance Using Total Quality Management in Developing Economies

Kojo Kakra Twum, Gloria K.Q. Agyapong, Zakaria Sulemana, Martin Kwadwo Amaniampong et al.

Palgrave studies of public sector management in Africa · Book-chapter · 9 citations · Source: OpenAlex

Factors Influencing Consumers’ Purchase Intention of Counterfeit ‘Kente’ Products in the Kwabre East District

Odiatuo Yaw Dwobeng, Gloria K.Q. Agyapong, Kwamina Minta Nyarku

Journal of Business and Enterprise Development (JOBED) · Article · 4 citations · Source: OpenAlex

2020

The influence of Public University library service quality and library Brand image on user loyalty

Kojo Kakra Twum, Andrews Agya Yalley, Gloria K.Q. Agyapong, Daniel Ofori

International Review on Public and Nonprofit Marketing · Article · 23 citations · Source: OpenAlex

Sales-Orientation and Customer-Orientation on Performance of Direct Sales Executives of Fidelity Bank, Ghana

Charles Adusei, Isaac Tweneboah-Koduah, Gloria K.Q. Agyapong

International Journal of Finance & Banking Studies (2147-4486) · Article · 7 citations · Source: OpenAlex + ORCID

ASSESSING MARKET ORIENTATION IN THE FACE OF A PANDEMIC

Christina Appiah-Nimo, Gloria K.Q. Agyapong

Conference-paper · 2 citations · Source: OpenAlex + ORCID

Factors Influencing Consumers’ Purchase Intention of Counterfeit ‘Kente’ Products in the Kwabre East District

Odiatuo Yaw Dwobeng, Gloria K.Q. Agyapong, Kwamina Minta Nyarku

Journal of Business and Enterprise Development (JOBED) · Article · 2 citations · Source: OpenAlex

Influence of Consumer Buying Orientation and Pro-environmental Values on their Willingness to Patronise Green Hotels

Christina Appiah Nimo, Gloria K.Q. Agyapong, Daniel Ofori

GATR Journal of Management and Marketing Review · Article · 1 citation · Source: OpenAlex

Consumer Shopping Orientation and Intention to Book a Hotel: the Moderating Role of Sustainable Initiatives

Christina Appiah-Nimo, Gloria K.Q. Agyapong, Daniel Ofori

Global Conference on Business and Social Sciences Proceeding · Conference-abstract · Source: OpenAlex

2018

Determinants of Customer Satisfaction in the Telecommunication Industry in Ghana: A Study of MTN Ghana Limited

Eric Oduro, Francis O. Boachie-Mensah, Gloria K.Q. Agyapong

International Journal of Marketing Studies · Article · 6 citations · Source: OpenAlex

2017

Measuring service quality in Ghana: a crossvergence cultural perspective

Andrews Agya Yalley, Gloria K.Q. Agyapong

Journal of Financial Services Marketing · Article · 17 citations · Source: OpenAlex

Examining activities in the E-waste Sector: Evidence from Two Metropolis in Ghana

Rosemond Boohene, Gloria K.Q. Agyapong

RePEc: Research Papers in Economics · Book · 1 citation · Source: OpenAlex

2016

Students’ Perception about Quality of Distance Education at the University of Cape Coast, Ghana

Eric Gonu, Gloria K.Q. Agyapong

European Journal of Business and Management · Article · 4 citations · Source: OpenAlex

Leadership Style, Market Orientation and Small Firms Growth Relationships in the Accra Metropolis: Exploring the Partial Least Squares Approach

Christina Appiah-Nimo, Rosemond Boohene, Rotimi Ayodele Gbadeyan, Gloria K.Q. Agyapong

SSRN Electronic Journal · Preprint · 2 citations · Source: OpenAlex

2015

Linking Marketing Capabilities with Firm Performance: Evidence from Ghana’s Microfinance Industry

Gloria K.Q. Agyapong

Article · 4 citations · Source: OpenAlex

Sustainability of Microfinance in Ghana: A Theoretical Perspective

Gloria K.Q. Agyapong, Olanrewaju Makinde Hassan, Saima Sarwar, Nima Mirzaei et al.

RePEc: Research Papers in Economics · Article · Source: OpenAlex

2014

Media Preferences among Consumers: Empirical Evidence from Ghana

Gloria K.Q. Agyapong, Charles Turkson

VNU Journal of Science: Natural Sciences and Technology (Vietnam National University) · Article · 1 citation · Source: OpenAlex

Market Orientation in the Microfinance Industry: Related Literature

Gloria K.Q. Agyapong

RePEc: Research Papers in Economics · Article · Source: OpenAlex

2013

Factors Influencing the Retention of Customers of Ghana Commercial Bank within the Agona Swedru Municipality

Rosemond Boohene, Gloria K.Q. Agyapong, Eric Gonu

International Journal of Marketing Studies · Article · 20 citations · Source: OpenAlex

2011

The Effect of Service Quality on Customer Satisfaction in the Utility Industry – A Case of Vodafone (Ghana)

Gloria K.Q. Agyapong

International Journal of Business and Management · Article · 116 citations · Source: OpenAlex

The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana)

Nana Yaa Dufie Okyere, Gloria K.Q. Agyapong, Kwamena Minta Nyarku

International Journal of Marketing Studies · Article · 40 citations · Source: OpenAlex

Criteria for Assessing Small and Medium Enterprises’ Borrowers in Ghana

Daniel Agyapong, Gloria K.Q. Agyapong, Kwabena Nkansah Darfor

International Business Research · Article · 33 citations · Source: OpenAlex

Rediscovering SWOT Analysis: The Extended Version

Kwamena Nyarku, Gloria K.Q. Agyapong, null null, null null

Academic Leadership The Online Journal · Article · 26 citations · Source: OpenAlex

Customer Satisfaction in the Outdoor Advertising Industry: A Case of Alliance Media Ghana Limited

Regina Appiah-Gyimah, Rosemond Boohene, Gloria K.Q. Agyapong, Kwame A. Boohene

International Journal of Marketing Studies · Article · 16 citations · Source: OpenAlex

2010

Analysis of the Antecedents of Customer Loyalty of Telecommunication Industry in Ghana: The Case of Vodafone (Ghana)

Rosemond Boohene, Gloria K.Q. Agyapong

International Business Research · Article · 117 citations · Source: OpenAlex

OpenAlex updated 10 Sep 2026

Engagements

🎤 Keynote lectures

Beyond Profit: Strengthening Micro-Credit Institutions Through Esg Principles

Raybow International Hotel, Takoradi · 2025-02-19

From Clicks to Deliveries: How Ai Is Transforming Marketing and Supply Chains in Ghana and Kenya

Bonn Rhein-Sieg University of Applied Sciences, Germany · 2026-06-20

📅 Conferences attended

2026 Annual Business Conference organised by the West East Institute Speaker · University of Miami, USA
2026 Vice Chancellors Ghana Second Bi-Annual Conference on Higher Education Participant · University of Professional Studies Auditorium
2026 Value Stream Mapping (VSM) and Green Lean Application Participant · University of Cape Coast
2026 College of Humanities and Legal Studies Capacity Building Workshop for female faculty members Faciliator · University of Cape Coast

Honors & affiliations

🏅
Erasmus+ Staff mobility
Bonn Rhein-Sieg University of Applied Sciences, Germany · 2026
🏅
Erasmus+ Staff mobility
FH Münster University of Applied Sciences in Münster, Germany · 2026
🏅
Conference Sponsorsip
University of Cape Coast · 2026
◆
Member
Chartered Institute of Marketing, Ghana · 2024
◆
Associate Member
Chartered Institute of Marketing, UK · 2006

Colleagues & frequently viewed together

Dr. Eric Gonu Dr. Eric Gonu Senior Lecturer · Department of Marketing and Supply Chain Management › Dr. Daniel Ofori Dr. Daniel Ofori Senior Lecturer · Department of Marketing and Supply Chain Management › Dr. Dominic Owusu Dr. Dominic Owusu Senior Lecturer · Department of Marketing and Supply Chain Management › Prof. Innocent Senyo Kwasi Acquah Prof. Innocent Senyo Kwasi Acquah Professor · Department of Marketing and Supply Chain Management › Prof. Kassimu Issau Prof. Kassimu Issau Associate Professor · Department of Marketing and Supply Chain Management › Mrs. Adwoa Yeboaa Owusu Yeboah Assistant Lecturer · Department of Marketing and Supply Chain Management ›
Prof. Kassimu Issau Prof. Kassimu Issau Associate Professor · Department of Marketing and Supply Chain Management › Prof. Innocent Senyo Kwasi Acquah Prof. Innocent Senyo Kwasi Acquah Professor · Department of Marketing and Supply Chain Management › Dr. Dominic Owusu Dr. Dominic Owusu Senior Lecturer · Department of Marketing and Supply Chain Management › Dr. Eric Gonu Dr. Eric Gonu Senior Lecturer · Department of Marketing and Supply Chain Management › Dr. Daniel Ofori Dr. Daniel Ofori Senior Lecturer · Department of Marketing and Supply Chain Management › Dr. Priscilla Boafowaa Oppong Dr. Priscilla Boafowaa Oppong Lecturer · Department of Marketing and Supply Chain Management ›
✦ Explore the research constellation See how Gloria connects to colleagues — by shared interests, department and who’s viewed together. Open

Personal

Cooking Singing and listening to music