Kassimu Issau is a senior lecturer at School of Business, University of Cape Coast (Ghana). He had his PhD in Marketing at the University of KwaZulu-Natal, South Africa. He also had both his undergraduate and postgraduate certificates from the University of Cape Coast, Ghana, in management and marketing respectively. Kassimu Issau also had his certificate in Agri-Entrepreneurship and Supply Chain Management from Entrepreneurship Development Institute, India. His current research interests include, business orientation, marketing and management. He has published in journals such as African Journal of Business and Economic Research, and Journal of Entrepreneurship and Business.