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About

Dr. Daniel Edem Adzovie is a practicing creative designer with diverse training and expertise in communications. He is a budding communication scholar, multimedia designer, and creative strategist whose interdisciplinary work bridges the domains of communication, design, advertising, and digital media. His scholarship is deeply rooted in understanding how visual, digital, and multimodal communication forms shape meaning, influence behaviour, and drive social transformation across diverse sociocultural contexts.

Edem holds Doctor of Philosophy (Ph.D.) in Fine Arts (Multimedia and Design) from Tomas Bata University in Zlín, Czech Republic, M.A. in Communication Studies from the University of Cape Coast, and B.A. in Communication Studies (Strategic Communication) from the African University College of Communications (AUCC). He also earned an International Diploma in Advertising and Public Relations from Cambridge International College (UK), an H.N.D. in Commercial Art (Graphic Design) from Takoradi Polytechnic, and a Certificate in Public Health from Imperial College London.

With a solid background in multimedia communication, advertising and public relations, marketing communication, and graphic design, Edem brings a unique blend of creative and analytical perspectives to his research and teaching. His work has contributed significantly to advancing conversations around migration communication, multimodality, visual literacy, and science communication in Africa and beyond. Dr. Adzovie has an impressive record of scholarly research and publication in leading international journals. His work explores how multimodal and visual communication influences perception, participation, and identity in media, health, and migration contexts. His publications reflect his commitment to exploring how multimodal and visual communication strategies influence public understanding, social change, and development communication in both digital and traditional media contexts. He has presented his research findings at numerous international academic conferences, often serving as a moderator, discussant, or session chair. His ability to integrate theory and practice has positioned him as a respected voice in Global communication and media scholarship.

Edem is a recipient of several national and international awards and research grants, recognizing his scholarly excellence, innovative research, and contribution to knowledge dissemination. His academic achievements have earned him invitations to collaborate with distinguished scholars and institutions across Europe, Africa, and Asia. Edem's international engagements and scholarly visits include being a Visiting Scholar at WU Vienna University of Economics and Business (Austria), a Research Scholar at DW Akademie (Germany), an Invited Public Lecturer and Speaker at international conferences and academic forums, and a frequent reviewer and moderator for Academic sessions in communication and media studies. These engagements underscore his international recognition as a thought leader in communication, design, and multimedia research.

Before joining academia as a full-time lecturer, Edem built a distinguished professional career in the creative and communication industries. He worked in several creative studios/boutiques, advertising agencies, and marketing communications organizations, where he developed expertise in brand communication, advertising strategy, visual storytelling, and client engagement. His experience in both creative practice and corporate communication informs his academic work, providing students and collaborators with a rich blend of theory and real-world insight.

Dr. Adzovie’s teaching philosophy integrates theory, creativity, and practical application. He has taught and supervised undergraduate and postgraduate research in Multimedia and Visual Communication, Advertising and Brand Strategy, Public Relations and Marketing Communication, Research Methods in Communication Studies, Digital and Migration Communication, Media Design and Aesthetics. Edem believes that communication is the bridge between knowledge and action. His academic practice emphasizes the power of multimodality and design thinking in solving contemporary communication challenges.

He has supervised both undergraduate and postgraduate research projects focusing on communication, media effects, and digital citizenship. He is also a reviewer for many reputable international journals and conferences. Edem is open to fruitful research collaborations in the areas of digital and multimodal communication, science and health communication, migration narratives, and visual semiotics.

Focus & expertise

Recent activity

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Conference Oct 2023

The Kyoto Conference on Arts, Media & Culture (KAMC)

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Conference Jan 2023

Trends in Media and Communication Conference 2023 (TiMC 2023)

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Project Aug 2021

Intercultural Interactions and International Student Enrolment in Czech Universities: An Exploratory Study

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Conference Jul 2021

8th European Conference on Social Media - ECSM 2021

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Conference Jul 2021

8th European Conference on Social Media - ECSM 2021

Background

🎓 Education & qualifications

Doctor of Philosophy in Visual Arts

Tomas Bata University

2021

Master of Arts in Communication Studies

University of Cape Coast

2015

Bachelor of Arts in Communication Studies

African University College of Communications

2013

International Diploma in Advertising and Public Relations

Cambridge International College

2008

Higher National Diploma in Commercial Arts (Graphic Design)

Takoradi Technical University

2006

Career & positions

Academic Advisor

Department of Communication Studies

Aug, 2025 to Jul, 2025

Departmental Registration & Exams Officer

Department of Communication Studies

Jan, 2026 to Aug, 2026

Teaching & projects

I place much value on creative thinking as much as content mastery. I encourage students to value their own ability to think creatively so they can use novel ways in demonstrating their knowledge.

Teaching philosophy

Projects

🧪

Intercultural Interactions and International Student Enrolment in Czech Universities: An Exploratory Study

Project lead

January 2020 - Present

Engagements

📅 Conferences attended

2021 ECSM 2021 8th European Conference on Social Media Presented a paper titled The Influence of Social Media on Brand Personality Towards Consumer Purchase Intention in the Telecom Industry: A Conceptual Study · Larnaca, Cyprus.
2021 8th European Conference on Social Media - ECSM 2021 Presented a paper titled "Gender, Teenagers and the Motivations behind Identity Construction on Social Media: A Conceptual Study from the Perspective of Czech Republic and Ghana"" · Larnaca, Cyprus
2021 8th European Conference on Social Media - ECSM 2021 Presented a paper titled "The Role of Intercultural Interaction in International Student Enrolment: A Conceptual Study from the Czech Republic" · Larnaca, Cyprus
2020 16 th Annual International Bata Conference for Ph.D. Students and Young Researchers - DOKBAT 2020 Presented a paper titled "AN EMPIRICAL ANALYSIS OF “BRAND POPULARITY” ON SECOND-HAND PRODUCTS: A PERSPECTIVE FROM INTERNATIONAL STUDENTS IN THE CZECH REPUBLIC" · Zlin, Czech Republic
2020 7th European Conference on Social Media - ECSM 2020 Presented a paper titled "Impact of Social Media Usage on Adolescent Sexual and Reproductive Health" · Larnaca, Cyprus
2020 7th European Conference on Social Media - ECSM 2020 Presented a paper titled "E-Learning resulting from Covid-19 pandemic: A conceptual study from a developing country perspective" · Larnaca, Cyprus
2019 15th Annual International Bata Conference for Ph. D. Students and Young Researchers - DOKBAT 2019 Presented a paper titled "ADVERTISING ON FOOD CHOICE: A STUDY OF BANK WORKERS IN GHANA" · Zlin, Czech Republic
2019 2nd World Conference on Social Sciences, Presented a paper titled "Gender in Audio-visual Advertisements in Ghana: A Semiotics Analysis" · Budapest, Hungary.
2023 The Kyoto Conference on Arts, Media & Culture (KAMC) Presented a paper · Kyoto Research Park, Kyoto, Japan
2023 Trends in Media and Communication Conference 2023 (TiMC 2023) Presented a paper · University of Ghana, Accra - Ghana

Honors & affiliations

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Student Grant Competition
Internal Grant Agency Board of Tomas Bata University · 2020
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Emerging Scholar Award
Communication and Media Studies - CG Scholar · 2019
Affiliate Member
Institute of Public Relations, Ghana · 2013

Colleagues & frequently viewed together

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