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About

Christina is a dedicated, resourceful and goal-driven professional educator in marketing and SME development with a very solid commitment to students’ social and academic growth. With her accommodating and versatile nature, she draws student’s interests onto both theoretical and practical aspects of teaching and learning by creating and stimulating a learning atmosphere which considers student’s diverse learning styles. She also has a cooperative and professional relationship with all staff and students.

With over 8 years in the teaching and research profession, Christina is committed to the professional ethics and standards of practice at the university. She has served on various faculty and university-level projects and takes great interest in community service as well.

Her research areas include sustainable marketing, SME development and sustainability, leadership, SME performance and issues of sustainability.

Focus & expertise

Recent activity

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Project Dec 2020

The impact of digital transformation on consumer behaviour and firm's sustainable performance (No. IGA/FaME/2020/002)

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Project Dec 2020

Switch Africa Green Project: One stop Business and Policy Centre for the Establishment of Eco Innovative MSMEs.

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Project Dec 2020

German-African University partnership platform for the development of entrepreneurs and small/medium enterprises

Background

🎓 Education & qualifications

Master of Commerce in Marketing

University of Cape Coast

2015

Teaching & projects

"Walk the talk".

Knowledge is evolving, so never quit learning even as a professional/academic.

Teaching philosophy

Projects

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The impact of digital transformation on consumer behaviour and firm's sustainable performance (No. IGA/FaME/2020/002)

Project Member

January 2019 - December 2021

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Switch Africa Green Project: One stop Business and Policy Centre for the Establishment of Eco Innovative MSMEs.

Project Assistant

January 2015 - December 2017

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German-African University partnership platform for the development of entrepreneurs and small/medium enterprises

Project Assistant

January 2012 - December 2017

Colleagues & frequently viewed together

Explore the research constellation See how Christina connects to colleagues — by shared interests, department and who’s viewed together. Open